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Google Apps decide ignorar Internet Explorer 8

zoadainc — Sun, 16 Sep 2012 14:30:58 +0000

Hace aproximadamente un año atrás nuestras estadísticas mostraban como Firefox destronaba a Internet Explorer (en todas sus versiones sumadas) de su primer lugar en uso al navegar por los sitios que administramos. En W3Schools, este cambio ya se había dado a inicios de 2009 pero este es un sitio visitado principalmente por diseñadores y desarrolladores web. Por qué una diferencia de más de dos años en esta tendencia?

El 14 de septiembre de 2012 Google anunció que descontinuará el soporte a Internet Explorer 8 en Google Apps. Este anuncio no representa un gran problema para el usuario individual, pero en una corporación u organización gubernamental este anuncio puede representar varias horas de trabajo del equipo de IT actualizando navegadores, sistemas operativos y puede que hasta solicitando nuevos equipos para soportar la nueva versión. Esta es posiblemente una de las principales razones para este atraso de dos años en la adopción de un mejor navegador.

La otra razón seguramente es el hecho de que Internet Explorer viene instalado con Windows. Me parece poco probable que, al no tener ningún navegador instalado, el usuario opte por instalar un navegador inferior. El usuario de Windows que decide instalar un Firefox o Google Chrome no necesita saber mucho, sólo lo suficiente para notar que Internet Explorer no es el mejor navegador y pedir a su IT o a sus hijos que le instale un buen navegador.

Dicho esto, si el navegador que utilizas para ver esto es Internet Explorer hazte un favor, descarga ya Firefox o Google Chrome y mira la web como debe ser.

Manejo de crisis en Redes Sociales

olga — Fri, 10 Aug 2012 00:03:46 +0000

Muchas marcas aún tienen miedo de entrar a las redes sociales por creer que al no tener presencia online sus usuarios no hablarán de ellos. Lo cierto es que al no tener ningún perfil en la red no puedes participar ni conocer las opiniones que tienen de tu negocio ni conocer tu reputación online y cuando te enteras de los comentarios negativos sobre tu marca no tienes las herramientas para solucionar el problema.
Para prevenir una crisis puedes seguir ciertos pasos que te permitirán atacar el problema antes de que esté fuera de control. Recomendamos monitorear tu marca todo el tiempo aún en canales en los cuales no tienes una comunidad. Trata de responder todas las interacciones que recibas, sean positivas o negativas para que así tus seguidores sepan que te importa su opinión. Mantén tu contenido consistente, tanto en tono como en horarios. Educa a tus empleados comunicándole sobre cambios y promociones para que puedan darle a los usuarios información veráz y actual y no crean confusiones si los consumidores tienen dudas sobre nuevos productos o servicios.
Aún si tu marca no tiene mucha experiencia en Redes Sociales debes evitar caer en errores que en vez de solucionar la situación la empeoren. Nunca permitas el caos, ni asumas que los usuarios conocen los procesos de tu organización, asegúrate que las personas que manejen tus redes tengan el mismo criterio a la hora de responder y si todavía no puedes brindar una solución concreta hazle saber a tu público que estás trabajando en ella. Si un consumidor tiene una queja de tu marca comunícate con él por teléfono o correo para que no exponga el caso en las redes y sienta que le brindas atención personalizada.
Pero recuerda que aunque tu marca sufra una crisis online no debes perder las esperanzas en las Redes Sociales, lo mejor que puedes hacer luego de solucionar el problema es disculparte, seguir con tu contenido y demostrar los beneficios de tu marca.

A Google a Day: A daily dose of fun

luz — Tue, 06 Dec 2011 22:02:08 +0000

A Google a day is a new daily puzzle that can be solved using your creativity and clever search skills. Just like traditional crossword puzzles, the difficulty of the questions increases over the course of the week. Traditional trivia games have a rule that you can’t cheat—you can’t look things up in books, you can’t ask your friends and you certainly can’t ask Google. But in this game you could not only ask Google, they encouraged you to do it.

Each morning at 12:01 a.m. you’ll find a new puzzle to start a new chalenge. You’ll also see high-profile figures such as anthropologist Jane Goodall and CNN chief medical correspondent Dr. Sanjay Gupta serving as guest creators for the Q&As. A Google a day appears seven days a week and is available in print and interactive versions.

Click here to see today’s puzzle

New Amazon app for iPhone

luz — Tue, 08 Nov 2011 21:45:28 +0000

Last october a new and different version of Google Goggles for iPhone was released by Amazon. The app allows your phone to recognizes objects it sees and then gives you the option to buy them.

Although it didn’t recognize everything, it’s able to work as advertised in a couple of cases, Amazon suggests pointing the app to a bar code on the product if it doesn’t recognize it. This app was preceded by Google, which released Google Goggles, a similar technology, for Android in December 2009 and now for iPhone.

October Review: iPhone vs Android

luz — Tue, 01 Nov 2011 04:42:52 +0000

The social media research company, Onavo, has revealed a new analysis from mobile data management. Onavo analyzed data from a sample of more than 100,000 mobile users, during 30 days, finding some light differences between iPhone and Android owners when it comes to their mobile social networking behaviors.

The results shows that the typical iPhone owner can’t get enough of Facebook, 90% of iPhone-toting folks use the social app over mobile networks, and Facebook usage happens to account for 10% of all the mobile data iPhone users consume on their pocket-friendly Apple devices. The Android user is a bit less enamored with Facebook, 63% of Android owners use Facebook and still accounts for 5% of all mobile data on Android.

Enjoy this infographic and discover yourself wich are the most popular apps for iPhone and Android users!

Photos www.mashable.com

Samsung ¨smartens up¨ with the new Galaxy Nexus

luz — Fri, 28 Oct 2011 19:33:52 +0000

Introducing the latest joint venture between Samsung and Google, the Galaxy Nexus Smartphone.

Equipped with an brawny 1.2 GHz dual-core processor and 1 GB of RAM, this new device promises to up the ante in the smartphone market, and maybe even give the Iphone 4S a run for its money. Packaged with Google’s debuting operating system Ice Cream Sandwich, the Galaxy Nexus looks to reinvent some old features, such as the unlock feature that through the use of the phone’s front-facing camera, employs face recognition technology to identify the gadget’s owner, therefore unlocking it.

Other noticeable features that users will pick up on at first glance will be generally improved graphics and resolution, along with a modified browser complete with tabbed browsing and a brand new Gmail App that for the fist time is truly functional while offline.

According to Samsung’s official twitter account, this new phone is scheduled to hit Europe on November 17, and a pre-order page has been made available through amazon.uk.

iPhone 4S flounders

luz — Sat, 22 Oct 2011 03:22:14 +0000

Regardless of its sleek presentation, cutting edge technology, and most importantly sales numbers, the iPhone 4S is not without flaw. According to cnn.com, as users begin to experiment with the new gadget, complaints have started surfacing throughout online message boards. Although unconfirmed by apple, it has been somewhat evident that several users are experiencing similar, if not the same problems.

It would be premature to catalogue these problems as permanently catastrophic, therefore it may be safe to say that they could be simply early ¨run blips¨ associated to users massively activating their phones at the same time.

US users are complaining about a very slow service on sprint. Also, outside of the states, iPhone 4S users have been somewhat short-changed with Siri, it seems that apple’s cutting edge voice assistant is not fully operational outside the US. Other complaints that have come up included a very weak battery life, camera, and screen resolution issues.

Negative feedback not withstanding, its safe to say that this won’t deter shoppers from taking the iPhone 4S off the racks as fast as apple can get them back on.

LinkedIn introduces new services for 2012

luz — Thu, 20 Oct 2011 02:52:08 +0000

The famous social network for business people is making an addition to its biggest bussines: matching jobs to job seekers. LinkedIn is introducing a new service to its hiring solutions business called Talent Pipeline, in an effort to centralize the way recruiters find, track, and stay in touch with potential hires and promotions. That way, employees can more easily find out about job openings for themselves or other candidates.

The Pipeline will be introduced next year as part of the current service, called the Recruiter Platform. It will also be available separately, though LinkeddIn has not yet set a price for the service.

Until today, LinkedIn is a free service, but people pay premiums for things like access to anyone’s professional information; these premium subscriptions brought in $23.9 million. In the quarter that ended last June, the company made $58.6 million from hiring solutions, up 170% from last year.

Angry Birds goes public

luz — Fri, 14 Oct 2011 13:11:47 +0000

The chief marketing officer of the creator of “Angry Birds”, mobile-phone games, says yesterday they may sell shares to the public as early as next year and is probably worth more than $1 billion. The touch screen game, in which players use a virtual slingshot to fling birds at structures populated by green pigs, has had 400 million free and paid downloads since 2009, with three fourths of those in the last six months.

The company is hiring in the United States and China to develop activities such as retail and movies, and is worth more than $1 billion, based on funding talks, people with knowledge of the discussions said in August.

The Angry Birds brand also makes cash via advertising in- game purchases and physical merchandise including T-shirts, Halloween costumes, stuffed toys and a cookbook. And has benefitted from free publicity, including a mention by Russian President Dmitri Medvedev, who praised Angry Birds this year “for creating an occupation for a huge number of officials who now know what to do with their leisure time.”Merchandise is 10 to 20 percent of the business, and stuffed toys, priced $8.99 to $69.99 on the company’s website, are selling a million units a month, the company said. “We’re insanely profitable,” they said. “We are very, very profitable. We’re not a publicly traded company yet but we can fund our own growth.”

Google Plus traffic has plummeted

luz — Wed, 12 Oct 2011 16:03:49 +0000

The data analytics company, Chitika, announces that Google+ traffic has plummeted by 60%. After a spike of 1,200% in the first few days following its public launch, on September 20, the service opened its gates to all users with high expectations of the world’s response.

Chitika had published a chart that shown how on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal underwhelming state. On their first month of operation Google+ hit 25 million unique visitors, making it one of the fastest growing social networks of all time.

Today, an unofficial count pegged the number of Google+ users at 43 million. This statistics seem to suggest that Google+ may not be convincing new users to stick around, representing a huge challenge to compete with the thousand of millions Facebook’s fans.