June 27th, 2011

Everyday more and more companies are engaging in social media. These include Twitter. Many people feel that Twitter is just a waste of time, but what these people don’t know is the potential that this platform has. Every famous icon has a Twitter profile and has a huge influence with their followers. Creating this influence and being able to influence your followers has a lot of power. The problem here is that not everyone knows how this is done, and many people, who engage in this, do it the wrong way, this is why it is so difficult for people to see results.

It is very important for one to understand that Twitter is filled with people saying how they feel. One study showed that 57% of 1000 Tweets was of people simple saying what they were doing and what they like.

Twitter helps you learn more about your target market, and helps you interact with them and create more relationships. For small and medium businesses, it would be short-sighted not to use Twitter to make our products and services a part of the conversations people have about themselves.