July 27th, 2011
As businesses clamor to join Google+, it may be no coincidence that Facebook has introduced a new site walking potential advertisers through the process of advertising and marketing on the social network.
The site, Facebook for Business, “provides step-by-step guidance for how to best use Facebook’s marketing tools,” a company rep says. Such tools include Pages, Ads, Deals, social plugins and Sponsored Stories.
Though Facebook is sought after by marketers, many have found the process of buying ads on the network complex, which has spawned a network of third-party agencies that specialize in placing ads on the network. With the site, Facebook hopes to offer more of a helping hand. “We want to inspire small businesses by seeing how other businesses have found success on Facebook by sharing their stories,” the rep says.
The new site is the latest effort by Facebook to court advertisers. In April, the company launched Facebook Studio, which showcases successful Facebook campaigns and gives awards for the best work.
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