September 25th, 2011
As is the custom with the secretive Cupertino company, Apple’s not saying anything about the upcoming unveiling of its latest iProducts, but according to All Things D’s “sources close to the company,” the world’s first look at the newest iPhones will be at Apple’s Town Hall Auditorium, rather than the customary Yerba Buena Center for the Arts (YBCA) or as part of Macworld or WWDC at San Francisco’s Moscone Center.
Beyond that tidbit of information, the reasons for such a change in venue are merely speculative. All Things D speculates that perhaps the new Apple CEO Tim Cook doesn’t care for the cavernous YBCA, instead opting for a more familiar, smaller and intimate venue closer to home. Maybe the Wi-Fi or cellular data bandwidth is more reliable on the Cupertino campus, allowing Apple to better demonstrate its wares and us media types to more effectively broadcast our still photos and live blogs of the event. Perhaps the reality distortion field is more powerful there.
Beyond the location of the event, with the new leadership of CEO Cook, there are bound to be some changes in the Apple way of introducing products. For instance, we can fantasize about a live streaming video feed of the event, not superseding any of the live and sometimes entertaining comments from various bloggers, but enhancing them with a live visual record for all to see.
One thing’s for sure: Apple’s fabled secrecy remains intact, assuring billions of dollars’ worth of free publicity leading up to the event. Let us know in the comments why you think this venue has been changed after so many product introductions elsewhere.
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